Jasmine Campaigns allows hoteliers to develop sophisticated web based marketing campaigns both to prospects, past guest and members held within the database. Critical to the success of such online initiatives, is the deployment, management and reporting of campaigns. Jasmine Campaigns allows you to easily setup campaigns that cumulate at your website, measure their ROI success and most importantly, continue to refine and optimise your campaign offerings.

Analytics Engine
Jasmine 360 is able to measure the performance of lead management initiatives, conversions and tracking by integrating leading web analytics tools such as Google Analytics and Webtrends. In a few simple steps every page within Jasmine CMS can be automatically tagged and linked to your analytics tool of choice. Likewise emails create in Jasmine Campaigns can be automatically tagged for tracking and analysis.

When creating a campaign, the following information can be setup:

• Name:  The internal name of the campaign
• URL:  The Vanity URL to be utilized in the medium presented to the user
• Description: Details of the campaign, objectives etc
• Source: Referrer: eg Google, specific website
• Medium: PPC, Organic, Banner, Email, eCoupon, Print Mail
• PPC*:  Keywords Used
• Cost:  Cost / Base Currency of the Campaign

Email Engine
Hoteliers large and small are harnessing the power of email to develop more meaningful relationships with their customers and guests. Email communications are highly effective and provide a fast, direct channel to reach individual customers and prospects.

Within Jasmine Campaigns is a powerful browser based email engine that gives you the ability to integrate to Jasmine CRM, building and segmenting your own "opt-in" database, send targeted, personalized emails and track the results with real-time ROI reporting.

Using Jasmine Campaigns email engine, you can create a set of email templates for both regular sending (eg monthly newsletter) or for specific occasions (eg Happy Birthday). Templates can be designed to be optimised across various email platforms including Hotmail, Outlook, Yahoo and Lotus Notes.

The email engine also provides for ad hoc emails campaigns developed in HTML by yourself or your agency. As with templates or ad-hoc emails, tags can be placed within the email content for personalisation of messages.

Once ready, the email can be previewed, tested with colleagues, then a campaign group is selected (through Jasmine CRM), scheduled on the server and sent at the desired time.

With a template approach, the marketing team is empowered to create and manage their own email campaigns quickly and efficiently. This gives the marketing team the flexibility to quickly create and test different content and headlines (A/B Testing) to ensure maximum open and click through rates.

Campaign Groups
Through Jasmine CRM campaign groups can be setup and utilised for sending of campaigns. Groups can be dynamic

Powerful Graphical Reporting
The email engine comes with extensive email reporting capabilities. All reports are available online providing the marketing team with instant access as each email campaign is executed. The report includes emails sent, received, bounces, opened, unique opens, click-throughs, date and time of opening as well as country of opening.

These in-depth, real-time reports track disparate advertising campaigns across any venue. We track all conversions back to the dollar spent and track the actual customer acquisition cost resulting from individual keywords and banner ads.