Jasmine CRM is a web based Customer Relationship Management for hospitality focused on gaining customer information and insight through web communications and interactions. Combined with Jasmine CMS and Jasmine Campaigns, the module builds a secure online database of prospects, guests and advocates which can be segmented and targeted according to each hotel's unique market positioning.

Jasmine CRM can be integrated to the front end of the website allowing users and members to update their profiles and preferences online, ensuring that their guest contact information is always up-to-date. The concept can be extended to provide members with additional information like member special offers, surveys and reservation / transaction details.
By developing a profile of users, personalisation within Jasmine CMS can be achieved via push (hotel decides), pull (user decides) personalisation or a combination of both.

The Jasmine CRM module provides the tools to easily search members, review their profile, communications and interactions in detail, tag members for campaigns and segment them based on defined business parameters of choice. New prospects can be gathered via the website, or through data uploads (via industry standard formats like MS Excel) that are then matched and de-duped against Jasmine CRM fields.

Customer information can be utilised and segmented for target web initiatives, email campaigns, direct marketing activities or downloaded to MS Excel for further offline analysis.

Jasmine CRM can be configured with a selected reports that allow analyses and segmentation based on client defined parameters. Reports can be setup for online review or downloadable to MS Excel.

In summary Jasmine CRM allows a hotelier to understand their propsect, guest  and member database at a macro level, with the ability to go micro through segmentation and data reporting tools.

Jasmine CRM Feature List Includes:

Online Lead Capture
Utilising web forms through Jasmine CMS, prospects and leads can be automatically captured and routed to the right person. Prospect information is centrally captured in Jasmine CRM and can include prospects, email newsletter sign-up, customer feedback, complaints and surveys.

Website Member Updates
Individual members can update their personal details directly to Jasmine CRM via a secure login to the nominated Jasmine CMS website. Multiple websites can be created that sync to a  central CRM datastore.

Features can be enhanced to provide user preferences and favourite pages.  If third party systems or Jasmine Loyalty are integrated, past transactions and loyalty points can also be presented within the website.

Personalisation
With such profiles and preferences defined for an individual within Jasmine CRM, Jasmine CMS can then present pages personalised to the interests / requirements of the user. With such personalisation in place, the concept can even be extended to A/B or multivariate testing, utilising Jasmine Campaigns.

Single, Centralized Customer Database
Jasmine CRM is based on a single, centralised database that stores all prospects, members, processes, activities, reports and other information. Being browser based Jasmine CRM is accessible from virtually anywhere at anytime. Jasmine CRM integrates to other Jasmine 360 modules including Jasmine CMS, Campaigns and Loyalty.

Customer Segmentation
Using Jasmine CRM’s filtering and reporting capabilities, administrators can quickly and easily create member and prospect segments based on a wide variety of profile, preference and behaviour parameters. Member and prospect segments can be used to understand and target outbound communications and cross-sell / up-sell opportunities.

Create and Save Queries and Lists
Jasmine CRM provides the tools to select lists based on ad hoc queries or pre-defined SQL based queries. Lists are then stored as campaign groups (Also see Jasmine Campaigns) for future use in marketing activities – including Direct Mail and Email Marketing. Campaign Groups can be reused or grouped according to requirements. A Campaign Group can also be exported via CSV and opened directly into Microsoft Excel.

Simple or Advanced Member Search
Ability to quickly filter / find members by key parameters including first name, last name, email and membership number. Alternatively advanced search options can be defined as part of the initial setup of Jasmine CRM in consultation with each hotelier.

Member Actions
The user has the ability to select one or more members, then initiate specific actions including emailing, tagging, field updates and exporting. Actions can be performed on individuals or aggregated to a segmented group.

Import & De-duplication
Importing prospect or member data is a simple process utilising a step-by-step import wizard. The wizard can potentially be used for bulk import when setting up Jasmine CRM for the first time. When data is imported, it can be “mapped” to predefined fields. When records are added to the main member database, de-duping will ensure there are no replicas.

Management of Accounts
Because customer data comes from a myriad of sources and users can interact with your organisation in many ways, Jasmine CRM allows you to create multiple accounts under an individual. These accounts can then be setup with preferences specific to the type of account and relationship the individual has.

Identify Missing Data and Bad Emails
With Jasmine CRM a “snapshot” of your database can be produced at any time, identifying areas of missing data. In many instances Administrators can initiate actions to update data fields e.g. country. Additional reports also highlight “hard bounces” for further manual investigation or tagging.

Eliminate Duplicates and Remove Bad Addresses
Jasmine CRM incorporates de-duplication features that let you "scrub" your entire customer file of duplicates and incomplete data. With tagging options you then have the ability to update fields across multiple records. You also have the option to export a file to MS Excel for further review.

Member Activity
Depending on modules deployed, a member's web activity (Jasmine CMS) can be tracked, as well as emails opened and clicked through (Jasmine Campaigns), plus reservations and transactions undertaken (integration with 3rd party commerce or reservation systems like Opera)

Analytical Business Reporting
Jasmine CRM includes a wide range of pre-built reports with extremely flexible report logic. Additional reports can be customized to requirements or third party tools can be employed, like Crystal Reports. Reports can also include detailed graphing as required. Reporting information can be exported (via CSV) and opened directly into Microsoft Excel for further analysis.