Marketing theory has long proclaimed that it is five times more expensive to recruit a new customer than to retain an existing one. Jasmine Loyalty offers the capacity to do exactly that - target individuals as repeat customers by customising and offering incentives to reward your most valuable customers.

Combined with Jasmine WRM and Jasmine Campaigns, the Jasmine Loyalty module allows you to establish a full loyalty program. Whether the program points are actually presented to a member or kept internal, is up to you. Under Jasmine Loyalty, you determine the reward and redemption rules as well as membership / card levels.

When combined with other modules, your organisation can set up membership details through Jasmine WRM. You can also build marketing offers to be published on your website (Jasmine CMS) or emailed / presented directly to the targeted segment (Jasmine Campaigns).

The module will soon come with a powerful set of reporting tools including cubic reporting such as RFM - Recency, Frequency and Monetary analysis, membership churn rates, rewards, transactions and liability. Reports are available online, in print, pdf format and are also downloadable to MS Excel.

Features of Jasmine Loyalty Include:

Program Manager 
Setup of loyalty programme whether points, recognition or subscription.  Includes overview details as well as core currency setup.

Tier Manager
Creation of Tiers within a programme including renewal and upgrade rules for each tier as well as expiry of points.

Card Manager
Details of cards created, applicable tiers and properties, card graphics and fields to be embossed / printed.

Points Manager
Setup of all points rules listed and categorised according to types of points:

• Points Earned
• Points Redeemed
• Points Transfer
• Point Purchase

Points Testing
Allowing Admin to test the Points Earned / Redeemed parameters to ensure the results are correct.

eVouchers
Creation of electronic vouchers, including purchase currency, market value and points validity. eVouchers can also be attached to emails.

Loyalty Reporting
Loyalty reports by membership, points, interactions, properties and campaigns.

* Please note that Jasmine Loyalty is currently in beta development.